DRAKEWELL MEDIA KIT
Onchain structured products. Incubated by JPEG Trading.

WHAT'S INSIDE
01-Logo            The full logo (derrick + Drakewell), with and without the
                   "ONCHAIN STRUCTURED PRODUCTS" tagline, plus the wordmark alone.
02-Icon            The derrick on its own, app icons and favicons (16 to 1024 px).
03-Token-icons     USDdw and SPYdw token icons for wallets, explorers and listings.
04-Profile-images  Square avatars for X, LinkedIn, Telegram and app listings.
05-Product-logos   USDdw and SPYdw logos (token icon + ticker) for light and dark
                   backgrounds.

Every mark comes as SVG (use this whenever you can) and transparent PNG.

WHICH FILE
- Light background (white, cream, light grey): files ending "on-light" or "light".
- Dark background (black, navy, dark photos): files ending "on-dark" or "dark".
- Wide slots (headers, banners, partner pages): 01-Logo/drakewell-logo-*.
- Square slots (avatars, app icons, listings): 02-Icon/drakewell-app-icon-dark
  or 04-Profile-images/drakewell-avatar-dark.
- The wordmark alone is only for places that already show the icon next to it.

NAME
- Write it "Drakewell": one word, capital D, the rest lower case.
  Never DRAKEWELL, Drake Well or DrakeWell.
- Description you can use: "Drakewell is an issuer of onchain structured
  products. Its products are USDdw, fixed yield credit vaults, and SPYdw, a
  hedged SPY portfolio."

TICKERS
- USDdw  fixed yield credit vaults (formerly JUSD)
- SPYdw  hedged SPY portfolio
- Asset in capitals, then a lowercase "dw". Never USDDW or SPYDW, even in
  all-caps headings.

RULES
- Use the files as supplied. Don't recolor, stretch, rotate, outline, add
  effects or redraw the logo, and don't rebuild it from type.
- The crown block on top of the derrick is always brass. Everything else is
  one color: black on light grounds, off-white on dark grounds.
- Keep clear space around the logo at least as tall as the capital D.
- Smallest sizes: full logo 96 px wide, icon 16 px.

COLORS
Crude (black)      #15120E
Ledger (off-white) #F6F4EF
Brass              #C9A55A  (on dark)   #9C7A34 (on light)
Navy               #1C2B3A

FONTS (all free on Google Fonts)
Libre Caslon Text Bold  wordmark and headlines
Inter                   text
JetBrains Mono          numbers, tickers and labels

CONTACT
press@[drakewell.fi]
